Coaches Corner

Aaron McNew – Owner & Head Coach
CrossFit Level I & II Certified

Before attending the University of Northern Iowa for Exercise Science, Aaron served more than 6 years in the Iowa Army National Guard as a squad leader and infantryman in the Scout/Sniper Section. While serving, Aaron received many awards and honors. Aaron is a CrossFit Level I & ll coach and holds many other strength and conditioning certifications in addition. Aaron does the programming for The Factory Strength and Conditioning and personal training, which includes remote coaching. Programming is done from an extensive background of education and personal/professional experience. Aaron has worked with multiple college teams at the University of Northern Iowa, countless Div. I individual athletes, and has directed multiple high school strength and conditioning programs.

You may contact Aaron for personal training or more information about classes at

George LaCava – Owner & Strength Coach
USA Powerlifting Certified Club Coach

George has an Engineering degree from The Ohio State University, an MBA from the University of Iowa, and served for over 5 years in the Air Force as a tactical Communications Engineering Officer.  He is currently studying Exercise Science at Iowa State University.  He has over 15 years of experience in programming for physical fitness and developing individualized training and eating plans.  He received his certification as a USA Powerlifting Club Coach in 2017 and specializes in those lifts.  

Contact George at for personal training information.


Kealey VanBenthuysen
Coaching Intern

Kealey is a student at Iowa State, studying Child, Adult and Family Services. She has two dogs, loves the outdoors and movies. Kealey loves helping others and is always open to help or talk to anyone! She will likely have a big bun in her hair, leggings on, and is always smiling. She has been at The Factory over a year and has been involved with CrossFit and OLY lifting for two years. She has an athletic background playing sports in high school and being active throughout college.

Favorite Lift: Power Clean | Favorite Movement: Double Unders

Best part about coaching:  “I love helping others and being able to help people reach and breakthrough goals they never thought they could reach is so rewarding. The smile on someone’s face who has pushed through a workout and feels accomplished is priceless.”

Kayla Cable
Coaching Intern

While my love for weightlifting and CrossFit is still in the early stages, I fell hard and fast. I found The Factory Strength and Conditioning in December of 2017. I remember walking into the garage with no weightlifting or CrossFit experience and being scared to death. I was quickly welcomed and taken under the wings of those around me and I haven’t looked back since. I’ve fallen for the community and social environment, the push I receive from those around me and then me pushing myself past my comfort level, doing things I never thought I’d be able to do, then repeating over and over and over again.  

In September of 2018, Aaron asked me if I’d be interested in coaching. Absolutely! Why wouldn’t I want to help those around me?!